Why Promo Makes Me Crap My Pants

It’s no wonder people think writers are head cases. We make absolutely no sense as creatures, and least of all to ourselves. There are about 8263283 reasons why this is a true statement, but for today I’m focusing on our unique capacity to vacillate between Regina George-level attention whores and panicky, milquetoast, aw-shucks-m’am Clark Kent types.

Specifically, when it comes to promo.

So, in late July, and again in mid-August, a couple of opportunities cropped up for me to promote my work (and myself) on radio.

On one hand, as a writer, I crave attention. I want my work to be well-received and for it to reach as many people as possible. And I really enjoy speaking about my stories, too. So these opportunities were incredible, and I jumped at them both.

But despite being a fairly extroverted kind of guy, especially for a geeky artist, I was completely shitting myself both times.

My first instinct when it comes to promotion is panic. There is something incredibly vulnerable about actually putting yourself out there for people to listen to, or read about. It taps in to many old insecurities: what if I am not interesting? Unlikable? Sound foolish? Get tripped up by a popular culture reference I don’t understand? And then there’s all the more primal insecurities: what does my voice sound like on radio? Is it rich enough, compared to the seasoned broadcasters? Do I sound too much like a bogan? What if I have a sneezing fit at the exact moment I go on air?

The second response is “say yes, you dumb arse, before they change their mind and rescind the invite!”

I’ve been fostering my writing career for some time, so I’m savvy enough to say yes to every opportunity. Well, every good opportunity. There are a lot of dodgy offers out there, though mostly on the Internet as opposed to the traditional media. Nonetheless, once I do agree to some promo, it brings on nights of restless sleep and causes my stomach to churn even more frequently than Harry Potter’s did in The Order of the Phoenix. (Seriously, Rowling mentions his guts roughly once every ten pages. Especially when Cho Chang is around. Check if you don’t believe me.)

When I was featured on Thursdays with Robyn on Twin Cities 89.7 FM in July, I was

twin cities fm photo
RADIO GA GA: Hanging out after the show with the lovely Robyn from Twin Cities FM.

nervous as hell right up until we went on air. Once that switch was flicked on the console, I reverted back instantly to my days as a radio host (many moons ago, I did some community radio) and the confidence came back. Robyn was a fantastic host, highly accomplished and professional and we had some great banter. I was thrilled to read excerpts from THE SCROLL OF ISIDOR and THE BLACK FLOWER, as well as chatting about my writing, my background and writing in general. The full clip is on my YouTube channel here.

I really enjoyed the experience in and of itself – but I was also delighted when I had a huge sales spike that same day. That spike helped land THE SCROLL OF ISIDOR at #3 on the iTunes Epic Fantasy Chart and #19 on the Barnes & Noble Fantasy Short Stories Chart. I was stoked. Pushing through the nerves paid off.

More recently, I wrote a piece for the Huffington Post about Australia’s same-sex marriage postal vote, which is hugely contentious right now. The piece was unexpectedly very well received and went viral. I had messages from people across the country – everything from dissent and abuse to praise and thanks and support. I was very touched by the response to the article, and so glad that something I wrote (initially intended for this blog) ended up not only getting published in the mainstream press but seemed to make an impact on the discourse around this issue.

One of the people who read the piece was Tanya Wilks, co-host of the breakfast show on Newcastle’s top-rated brekky radio show, Tanya & Steve, on KOFM 102.9 FM Newcastle. Tanya’s producer reached out to me and the next morning, I was on air discussing not just the article, but the highly personal nature of it.

I was a giant bundle of nerves for the entire day and night before the interview. (Harry’s stomach tumbled like a washing machine as he spotted Cho drinking a butterbeer …) This one was more nerve-racking than the first. Instead of talking about my writing output and myself as an author, I was talking about a very hotly-debated topic and about myself as a human – and as a man who is affected directly by the marriage equality debate.

Cho-Chang-and-Harry-Potter-cho-chang-28000697-428-285
*stomach gurgling intensifies*

As it panned out, Tanya and Steve were fantastic hosts and asked some really insightful questions. I didn’t make a complete idiot of myself on air; I didn’t pass out from sharing stuff that was too close to the bone; and I didn’t drop a turd in my jocks. These are all my criteria for nailing it at life, so that was a win.

What I’ve really learned from these experienced is that I want to get more comfortable with doing promo. I absolutely love sharing and talking about my work, and I am a good public speaker and an engaging presenter and lecturer, but I want to get even better at this. So, as with anything worth doing, I’m going to start seeking out more opportunities to practice this whole promotion shebang. Like a runner training for a marathon, I want to start getting in shape and really stepping up my game in how I approach promo and how I handle the nerves. I want to be able to tackle these opportunities with aplomb.

My measures for success? No more Order of the Phoenix stomach-sloshing every time Cho Chang appears.

And clean pants.

See you at the next promo op!

Holden